The city of Greenville, N.C., and Keep Greenville Beautiful have partnered with the Curbside Value Partnership (CVP), a national “invitation-only” program of Keep America Beautiful (KAB), Stamford, Conn., to create a new campaign designed to remind residents that recycling is an easy and important way to make Greenville more environmentally sustainable.
The campaign is designed to encourage Greenville residents to recycle more by educating them about the details of the city’s existing recycling program. The campaign features print ads and other materials reminding residents to recycle, and directing them to www.RecycleMoreGreenville.org, where they can find out how to recycle at home as well as through the city’s free drop-off location at 1500 Beatty St.
“We are lucky here in Greenville to have many options for recycling. However, sometimes the more options there are, the more confusing it can be for residents,” says Wes Anderson, director of public works for the city of Greenville. “That’s why we’re partnering with CVP to launch this campaign reminding residents that recycling is not only easy, but it’s the right thing to do for Greenville.”
As part of the Greenerville campaign, residents may start seeing the “er” inserted in unexpected places all over the city. During the next few weeks, various city offices and vehicles will demonstrate their support for recycling by displaying signage showing the change to Greenerville.
The city’s event recycling trailer will receive a “green” makeover with an eye-catching wrap featuring the new Greenerville design. The trailer will travel to events throughout Greenville as part of the “Follow the Recycling Trail” campaign. Volunteers will be on hand to give out recycling information and answer questions.
The Curbside Value Partnership, a program of Keep America Beautiful Inc., is designed to grow participation in curbside recycling programs nationwide. CVP was officially unveiled to communities in 2005 and engages recycling stakeholders, including communities, private industry, haulers and materials recovery facilities, to identify solutions to improve curbside recycling programs through education.