Collect ‘Em, Trade ‘Em!

Sierra trading cards feature company’s equipment line.

Trading cards may evoke images of Babe Ruth and Willie Mays in most minds, but now recyclers can trade a Sierra 750-ton shear/baler/logger for an RB 6000 auto logger.

Sierra International Machinery Inc, Bakersfield, Calif., has created a series of trading cards—complete with gum—available to customers, potential customers and trade show attendees.

The Big League Cards are part of the company’s “Team Sierra” promotion. In addition to a stick of gum, a pack features seven cards, six of which profile individual pieces of scrap processing equipment while the seventh provides Sierra International Machinery’s mission statement.

Equipment featured includes the 500 and 750-ton shear/baler/loggers; the 500-ton shear logger; the RB 5000 and RB 6000 auto loggers; and the 4200 baler/logger with attached crane.

Just as baseball cards feature player statistics on the back, the equipment cards offer key production figures on the backs of the cards.
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