Coca-Cola Brazil has launched a recycling program, Programa Reciclou, Ganhou, to be adopted by all its factories and partners. It features a manual for measures and procedures to be adopted by all the company's franchises, which are subject to auditing to evaluate the results.
The program is part of eKOsystem, a system of environmental management adopted by Coca-Cola worldwide. The goal is to implement the program in all of the company's 46 factories in Brazil by the end of next year. Substantial energy savings have been achieved already in those factories where the system has been put into operation and 60% of industrial waste is being recycled.
The recycling program also counts on the participation of public and private schools, hospitals, charitable organizations, commercial establishments and communities in collecting containers, which can be traded for money, prizes or equipment, such as computers for schools.
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