Coca-Cola has designed an initiative called “Recycled and Win,” slated to begin in April 2011, that seeks to boost the visibility of Nashville, Tenn.’s municipal recycling program. To accomplish this, the beverage giant, along with the grocery chain Kroger, the Metro Public Works and the Metro Beautification and Environment are partnering to award Nashville residents a $50 Kroger gift card if they are “caught” recycling the right way.
The program will run for six months. Single-family households in Metro Nashville’s Urban Services District (USD) will receive an educational mailer with images highlighting the materials to be placed in the curbside recycling bins. The mailer also contains a “Give it Back” sticker, which residents must place on their bin for a chance to win a $50 Kroger gift card.
A Coca-Cola Prize Patrol Vehicle will tour USD neighborhoods starting the first Monday in April checking the contents of the recycling carts to see if residents have included the appropriate recyclables accepted in Metro’s curbside program. The prize patrol plans to award ten $50 Kroger Gift Cards per week for a total of 260 prizes until the program ends in September.