Clif Bar Launches Nation’s First Collection Program for Used Energy Bar Wrappers

Clif Bar, an all-natural and organic energy bar, and TerraCycle have announced the nation’s first program designed to reduce the amount of energy bar wrappers going into landfills, while educating people about the benefits of reusing waste materials, according to a company press release.

Together the companies have created the Wrapper Brigade, which will donate 2 cents to charity for every used wrapper collected by individuals and organizations. Clif Bar is sponsoring the program and TerraCycle is providing product collection and reuse expertise.

The collected wrappers will be fused and woven into a strong material, which will then be used to make backpacks, gym totes and other products. These items are expected to be available at major retailers by early next year.

Those who wish to sign up for the Wrapper Brigade program can do so by visiting http://terracycle.net/brigades And according to the company press release, within one to two weeks after signing up, you receive four collection bags that hold 200 energy bar wrappers each. Simply mail the collection bags back to TerraCycle and designate the charity you want to support with your wrapper donation.

“We’re very excited to take our sustainability efforts to a new level with the Wrapper Brigade program,” says Carly Lutz, Clif Bar brand manager. “From using organic ingredients in our bars to selling them in recycled paperboard caddies on store shelves, we are mindful of the importance of trying to reduce our footprint on the planet. Just like our consumers, we’re passionate about the outdoors and want to protect and preserve the places we play.”