Circuit City, RBRC Expand Consumer Recycling Campaign

Circuit City Stores Inc. and the Rechargeable Battery Recycling Corp. (RBRC) have announced a new consumer program designed to increase Circuit City’s participation in Call2Recycle, a program to recycle rechargeable batteries and cell phones.

In addition to the regular Call2Recycle collection boxes available in Circuit City stores throughout the United States, the company recently began distributing individual collection bags to consumers in an effort to educate them further on the importance of protecting the environment.

The branded collection bags provide step-by-step instruction for rechargeable battery and cell phone recycling and encourage customers to drop off items at Circuit City locations. From May through July of this year, Circuit City distributed 100,000 collection bags were distributed to customers at 20 Circuit City Superstores in Virginia. The company will hand out an additional 250,000 bags through its e-commerce program from September through October to customers who make online purchases.