CEA Joins eBay's Rethink Initiative

The Consumer Electronics Association (CEA), based in Arlington, has joined forces with leading technology companies, government agencies, environmental groups and millions of Internet auction customers in eBay's Rethink Initiative.

The Rethink Initiative brings private and public organizations together to promote reuse and recycling as key steps in the technology purchase process. Users of the Rethink site can take advantage of educational resources as well as of disposition tools.

"Environmental stewardship is a priority for the consumer electronics industry, and CEA is proud to be involved in eBay's Rethink Initiative. It is a unique resource that will empower American consumers and businesses with the information they need to conveniently reuse and recycle electronics products," CEA President and CEO Gary Shapiro says.