Cascades Tissue Group, a Waterford, N.Y.-based subsidiary of Canada’s Cascades Inc., has announced the expansion of its Moka 100 percent recycled-content unbleached bathroom tissue line of commercial tissue products.
In addition to offering single rolls of Moka, launched in January 2012, Cascades Moka is available in jumbo (9-inch) rolls and a high-capacity format for Cascades Tandem dispensers.
The expanded product line “will help the company meet the growing away-from-home market demand for a product that is novel for North America and the ultimate in sustainable bathroom tissue,” says the company in an August 2012 news release. The larger formats provide customers with options to use the product in existing dispensers that are designed to entail less frequent re-stocking, says Cascades.
Strong commercial demand for the beige-colored Moka bathroom tissue “demonstrates customers are willing to forgo ‘white’ to be more ‘green,’” the Cascades news release states.
Cascades Tissue Group bills Moka as “North America’s first bathroom tissue to eliminate chemical whitening, a process introduced solely to enhance aesthetics.” As well, Cascades Moka gets 80 percent of its pulp mix from post-consumer material and 20 percent from recovered corrugated boxes.
“As tastes continue to evolve and customers continue to seek the most environmentally preferred options available, we knew the time was right to introduce North America’s first-ever beige bathroom tissue,” says Cascades Tissue Group CEO Suzanne Blanchet. “The reception has been really positive, and we’re thrilled to be at the forefront in this step for greater sustainability.”
Cascades began the Moka line in the 1990s with the commercial Moka napkin. Sales of that product have experienced double-digit growth over the years, as customers became more aware of its environmental benefits, says Cascades in its news release.
Cascades Pleased with Demand for Recycled-Content Tissue
Canadian company expands its line of Moka brand unbleached products.