The California Department of Conservation (DOC) and the
“During big football weekends, when Californians are enjoying their favorite beverages as they watch the games, it’s important to remember that bottles and cans deserve a chance to get back in the game,” Bridgett Luther, DOC director, says. “With a new year upon us, let’s all renew our commitment to recycle every bottle or can we empty.”
Throughout the day of the Rose Bowl, the LACC will collect aluminum, glass and plastic beverage containers at pre-game tailgate parties and gatherings inside and out the stadium. Additionally, with the assistance of the city of Los Angeles, the LACC will place nearly 200 recycling bins, a portion of which were donated by Coca-Cola, throughout public areas and in private party tents. The DOC will be on hand to distribute recycling information and exhibit products made from recycled content. Fans at home can participate in the day’s recycling efforts as well by making sure to deposit their empty containers into recycling bins, according to the DOC.
This is the fourth consecutive year that the LACC and DOC have partnered to encourage recycling at the Rose Bowl. During the past three Rose Bowls combined, the LACC collected approximately 94,000 aluminum cans, 60,000 plastic bottles and 27,000 glass bottles, according to the DOC. This year, the LACC hopes to reach its goal of collecting up to 15,000 pounds of CRV containers from the Rose Bowl festivities.