BHS Europe promotes Max-AI regional sales director

Bulk Handling Systems (BHS) Europe has named Remi Le Grand to the position of regional sales director for Max-AI. In his new role, Le Grand is responsible for the Max-AI sales team and business development in Europe.

Max-AI technology is an artificial intelligence (AI) that “identifies recyclables similar to the way a person does and directs sorting equipment,” including robotic and optical sorters, the company says in a news release announcing Le Grand’s promotion.

Max-AI launched in 2017 to increase product quality, automation and intelligence in recycling facilities, quickly gaining acceptance throughout Europe and around the world. Prior to joining Max-AI in 2018 as regional sales manager, Le Grand spent six years in sales with Amsterdam-based BHS subsidiary Nihot Recycling Technology.

“Max-AI technology has had a great deal of success in Europe, particularly with customers that want to lower operating costs in existing facilities,” says Le Grand. “It’s been a pleasure to work with these breakthrough solutions that have already made such impactful results to our customers’ businesses but have yet to scratch the surface of what’s possible. Max-AI technology will continue to influence our industry in meaningful and positive ways. I look forward to building our Max-AI team and delivering intelligent, effective and profitable solutions to our customers throughout Europe.” 

“Remi has a proven track record of delivering successful solutions that encompass a broad range of recycling equipment,” says BHS Vice President of Sales and Marketing Rich Reardon. “His holistic experience in recycling systems and deep understanding of our AI and robotics offerings make him the perfect fit to take Max-AI to the next level in this region.”

Reardon adds, “Our Max-AI product line continues to expand in exciting ways that control more equipment and enhance total system intelligence, and we think our customers in Europe are going to benefit immensely. We are ramping up and are fortunate to have Remi leading the charge.”

BHS recently launched the Max-AI AQC-C, a collaborative robot (CoBot) for quality control sorting that is “designed to work virtually anywhere a manual sorter can.” Unlike a person, the AQC-C is available every day to work multiple shifts with consistent performance, the company says.