Boulder Brands adds How2Recycle Label

Boulder Brands ), a natural consumer packaged food company headquartered in Boulder, Colorado, has joined the How2Recycle Label program. The program is a project of GreenBlue’s Sustainable Packaging Coalition (SPC), Charlottesville, Virginia. 

 

Boulder Brands joins more than 35 How2Recycle members, which GreenBlue says are dedicated to helping consumers recycle their products with clear and simple on-package instructions. The company will be the first to label polyethylene (PE) bread and baked good bags.

 

“Boulder Brands is thrilled to be working with How2Recycle to encourage recycling among our consumers,” says Kyle Heberle, senior vice president for operations and supply chain for Boulder Brands. “Reducing our environmental footprint is a key goal for our company, and as a packaged goods manufacturer we also take our responsibility seriously to educate our consumer on relevant issues.

 

"Our partnership with How2Recycle will help us increase transparency and awareness on our packaging and the importance of recycling. Boulder Brands is particularly pleased to have the opportunity to be the first How2Recycle member to start labelling polyethylene bread and baked goods bags in the months ahead in partnership with the American Chemistry Council’s (ACC) Flexible Film Recycling Group. (FFRG)” 

 

Consumers will start to see the label on Boulder Brands’ packaging this summer, with the company increasing the use of the label as it undergoes packaging refreshes throughout the year.

 

The SPC’s goal is for the How2Recycle label to appear on the majority of consumer goods packaging by 2016 and to provide participating companies with detailed information regarding the recyclability of their packaging. 

 

How2Recycle sponsorships are available for the use of the store drop-off label. The sponsorships are made possible through the support of the ACC’s FFRG. 

 

Companies interested in joining How2Recycle or obtaining a fee sponsorship should visit www.how2recycle.info/how2join or contact Anne Bedarf at anne.bedarf@greenblue.org.