BMRA names new CEO

The British Metals Recycling Association (BMRA) appointed James Kelly as its CEO. BMRA represents the metals recycling industry in the United Kingdom, with members in the ferrous and nonferrous metals sectors.

Kelly joins the BMRA from the British Security Industry Association where he served as chief executive for nine years. Prior to this, he was managing director of the Direct Marketing Association.

“We are delighted that James has agreed to take on the role of leading the association and helping the team deliver our key messages,” says Susie Burrage, president of BMRA. “As an industry, we have a great story to tell and I am pleased that he is eager to help us highlight our role in safeguarding the environment for future generations.”

According to a BMRA news release, Kelly says he plans to focus on prioritizing during his first 100 days as CEO. 

“My top priority will be reaching out to the members, making sure I understand what they want from the BMRA, how they think I can help and add value,” Kelly says. “I want to ensure we robustly promote what we do for the membership, that we continue to be demanding of stakeholders like government because I think they owe us as much as we owe them.

“I see the role as ambassadorial, championing the industry while driving opportunities for growth. I look forward to working with the team to deliver satisfaction for members while promoting the industry for what it is: an innovative, technologically savvy and environmentally sound sector that sits firmly at the heart of a true circular economy. I am proud to be joining a sector that leads the way with it comes to lessening the impact of consumerism on the environment.”