
Photo courtesy of Stanley Black & Decker
Stanley Black & Decker brand Black & Decker, based in Towson, Maryland, has announced the retail launch of its new line of Reviva cordless power tools, which it says are geared toward eco-conscious consumers and feature chemically recycled plastic content.
Each tool’s housing is made with Tritan Renew, a 50-percent-recycled material developed through a partnership with Kingsport, Tennessee-based Eastman, and every tool in the Reviva line is delivered in packaging designed to be curbside recyclable.
The first phase of the Reviva tools rollout includes the 12-volt Max Drill Driver, which Black & Decker says contains an amount of recycled material equivalent to eight 16.9-fluid-ounce single-use plastic water bottles; the 12-volt Max Detail Sander, made with the recycled equivalent of 11 16.9-fluid-ounce plastic bottles; the 12-volt Max Cordless Jigsaw, made with the equivalent of 18 16.9-fluid-ounce plastic bottles; and the 4-volt Max Screwdriver, incorporating the recycled- material equivalent of four 16.9-fluid-ounce plastic bottles.
Reviva tools currently are available for purchase at Amazon and other retailers. The company says it expects to launch a second phase of tools—including a laser level, hammer drill, oscillating tool and hand vacuum—later this year.
The company forecasts that over the next three years it will divert the weight of more than 10 million single-use plastic bottles from oceans and landfills to manufacture Reviva tools.
“With the launch of the Reviva product line, Black & Decker has taken the next step in its sustainability journey,” Stanley Black & Decker Corporate Responsibility Officer Debi Geyer says.
In addition, a partnership between Stanley Black & Decker and Trenton, New Jersey-based TerraCycle is offering consumers a free program through which they can recycle end-of-life tools and small appliances across Stanley Black & Decker’s brand portfolio, including the Reviva line.
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