Beverage Industry, San Antonio Kick Off Recycling Program

Beverage industry looks to use promotions to hike recycling levels in Texas city.

Beverage manufacturers have joined with San Antonio to launch an advertising and public relations campaign to encourage recycling of beverage containers. The campaign began last month and is expected to continue for several more months.

 

The campaign was initially tested in Pittsburgh, and southern Virginia.

 

The campaign includes logos, radio commercials, and billboards throughout the city.

 

Additionally, recycle bins in the shape of giant plastic soft drink bottles have been placed in high-traffic public areas throughout the region. The new bins feature the logo, and will serve as visual reminders to recycle away from home.