Better Earth launches e-commerce platform, adds staff

Atlanta-based Better Earth LLC, which develops compostable packaging for the foodservice industry, has launched its first e-commerce platform for online ordering. In addition, the company has added new website navigation and in-depth informational features and expanded its corporate team to support ongoing company growth.

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The company says its new e-commerce store enables restaurant owners, caterers and eco-conscious consumers to quickly find and purchase the compostable foodservice packaging products they need. Better Earth says it has designed the platform for easy navigation, filtering by category and a deeper information dive into every product to simplify packaging selection, while installing secure checkout to ensure protection for the purchaser.

Other new website features include up-to-date trends and insights on sustainability, the company says, with resources that shed light on environmental issues and innovative solutions; composting guidance to help trade customers and consumers make the most of their compostable products while reducing their environmental footprint; and circular economy information, including an explanation of the benefits and the latest developments.

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Better Earth also announced it has added leadership and managerial positions to sustain and increase its expanding market penetration as well as help customers meet and exceed their sustainability goals. New team members include Elias Spartis, senior vice president of operations; Vanessa Novak, territory sales manager for the Northeast; Jimmy Chang, warehouse operations manager at the company’s Bedford Park, Illinois, location; and Makenzi Ewing, sales manager for K-12 colleges and universities.

In a news release, Better Earth says, “These new team members bring extensive experience and a commitment to sustainability and environmental advocacy.”