Baton Rouge Launches New Recycling Education Campaign

City recently selected by the national curbside value partnership program to build awareness of recycling.

The City of Baton Rouge is asking residents to create a tradition of recycling, starting at home. Recently selected by the Curbside Value Partnership (CVP), a national effort focused on increasing participation in curbside recycling, Baton Rouge is kicking off a new education campaign. The campaign, called CART IT! encourages residents to get a recycling cart and use it regularly. 

 

Baton Rouge is already making great strides since the launch of our new single stream program last year,” Mayor-President Melvin “Kip” Holden says. “There’s so much focus nowadays on reducing greenhouse gas emissions that people often forget recycling is the easiest way to make an impact on a truly global issue. I like to say that recycling is one way we can all become everyday environmentalists. ” 

 

Baton Rougejoins a growing list of CVP communities, an invitation-only program where the Aluminum Association and Can Manufacturer’s Institute as well as their funding members, including Alcoa, Anheiser-Busch Metal Container, ARCO, Ball, Novelis and REXAM collaborate with individual communities to help them improve participation rates in local curbside programs. Programs that are selected are then promoted nationally as best practices and serve as examples to other communities.

“Since switching to a cart program last year under a new contractor, the locally owned Recycling Foundation, Inc., the city has increased recycling participation by 38 percent,” says Susan Hamilton, director of recycling for the Baton Rouge Department of Public Works.

 

“However, we’re still not at our goal,” she adds.  “We need to increase by 12 percent more. And after we’ve done that, we need to sustain at that level or higher.”

 

The education campaign, designed to help meet this goal, will include a range of billboards, bus shelters, fliers and public service announcements. For more information on recycling in Baton Rouge visit http://brgov.com/dept/recycle.