BACE adds Southwest region sales director

Charlotte, North Carolina-based BACE, a manufacturer of balers and compactors for the recycling and waste-disposal industries, has appointed Michael Pond as its new director of sales for the southwest regions of North America and Mexico.

Pond will be responsible for sales and marketing growth in the region, along with new product exploration and opening up alternative mainstream markets.

“I am very excited to join the BACE team,” says Pond. “I’ve watched their progression as a manufacturer, and I’m thrilled to be a part of a growing organization. My entire career has been spent providing high-quality equipment and services to a wide array of clients. And my clients have always considered me a trusted advisor, always putting their interests first to ensure their complete and total satisfaction.”

Previously, Pond was director of sales for RiverRoad Waste Solutions in Tinton Falls, New Jersey. He brings more than 25 years of experience in sales, marketing and technology for various products and industries, including distribution, manufacturing and third-party management. Pond also has been recognized for outstanding sales achievements, having won the AT&T 2012 Supplier Sustainability Award.

“We’re fortunate to be able to attract Mike, given his accomplishments,” says Gregory Leon, BACE senior vice president of sales and marketing. “We welcome him to the BACE family, confident that his expertise and his passion will fit nicely with our core value of treating people as they wish to be treated. Mike brings a refined focus on customer relationships and will take the initiative in helping our customers get the products they want, get the service they deserve and get the partner they’ve been looking for.”