BACE hires new North American director of sales

BACE, Charlotte, North Carolina, has named Stefin Sobel its new director of sales for North America. Sobel will be responsible for sales and marketing growth, service program expansion, new product exploration and IntelliBACE, baler and compactor manufacturer’s business intelligence and analytic platform.

Sobel has more than 25 years of sales experience in the areas of national accounts in the waste and recycling sectors.

“I am very excited to join BACE,” says Sobel. “I have watched them become an industry disruptor while continually driving innovation. BACE’s IntelliBACE platform and its unique service program is changing the industry. My entire career has been spent providing quality equipment and services to the waste and recycling industry. Joining an organization like BACE creates a unique opportunity to leverage my expertise.”

Gregory Leon, BACE’s senior vice president of sales and marketing, comments, “We are fortunate to be able to attract a leader like Stefin. His proven sales leadership will accelerate our penetration into national accounts and continue our service program growth. Stefin will also be a valuable asset to help us expand our remanufacturing program.”