Re|focus Sustainable Innovation in Design Award recognizes Avient

Avient Corp., with global headquarters in Avon Lake, Ohio, has announced its Color Prediction Service for postconsumer recycled resin (PCR) received the 2023 Re|focus Sustainability Innovation in Design Award from the Plastics Industry Association (Plastics).

The annual Re|focus Sustainability Innovation Awards recognize outstanding innovations in plastics manufacturing that further environmental advantages in design, material and end-of-life management.

Avient’s Color Prediction Service (CPS) is the first digital tool that can illustrate the color possibilities or limitations of certain types of PCR prior to laboratory trials, the company says. This can help shorten the time to launch new product ranges, allowing fast and reliable checks prior to initiating sample development and simplifying the overall decision-making process for brand owners and technical colorists. 

“Avient is fully committed to increasing opportunities to expand the use of recycled polymers, helping customers to incorporate or increase PCR content into new and existing applications,” says Mayendran Pillay, director of marketing for Color & Additives, U.S. and Canada, at Avient. "We were honored to collaborate with major cosmetics brand L’Oréal for their global Redken launch in 2022. As early adopters of our PCR Color Prediction Service, L’Oréal achieved consistent colors across various PCR grades in different countries, enabling them to launch with fewer color iterations and color trials, thereby reducing complexity and increasing speed.”

Plastics’ Vice President of Sustainability Patrick Krieger says the plastics industry is innovating daily to find new ways to keep plastic in the circular economy and out of the environment. “I congratulate our winners and am proud to be part of an industry that is committed to sustainability and advancing the circular economy,” he adds.

Avient says its PCR Color Prediction Service is the latest addition to its growing portfolio of services and solutions specifically created to support a circular economy by improving its customers’ experience working with PCR, designing out waste and pollution, keeping products and materials in use and regenerating natural systems across the value chain.

Re|focus is scheduled for May 1-3 in Minneapolis. The awards will be presented during a May 2 ceremony.