Avery Dennison selects Tosca as a European partner

Reusable plastic packaging and performance pooling developer Tosca, Atlanta, has been selected by Glendale, California-based Avery Dennison Corp. to be its European partner for pooled plastic pallets.

Avery Dennison specializes in the design and manufacture of a wide variety of labeling and functional materials, and its products and solutions are used in nearly every major industry globally, according to Tosca.

Tosca says its collaboration with Avery Dennison will cover the distribution of materials from Avery Dennison factories and distribution centers across the E.U. as well as the U.K., Norway, Switzerland and Turkey.

Tosca says deployments will phase in over the course of 2023, with Avery Dennison looking to switch a substantial portion of its European product distribution from wooden pallets to Tosca’s pooled plastic pallets. Tosca adds that after a series of successful trials for shipments, including one from Avery Dennison’s distribution center in Dublin to customers in Ireland, it decided to enter into a partnership.

“The pooling program has been a massive success in Ireland and is helping us to reduce our carbon footprint and eliminate waste within the supply chain,” Avery Dennison Central Packaging Leader Violeta Gomez says. “Customers appreciate the fact that plastic pallets offer standard quality. They are cleaner, dust-free and with less risk of damaging their products.”

By switching to Tosca’s pooled plastic pallets, Avery Dennison says it will save over 800 tons of CO2 emissions annually from its European supply chain. Under the agreement, Avery Dennison’s network of partners will also be allowed to join the pooling program under favorable terms to cover the onward freight of finished materials to brands and other end users so they can reduce their own emissions. These partners will also receive a CO2 emissions reduction certificate from Tosca.

“This is an exciting development for Tosca in the non-food industry and one we are confident will be a huge success,” Tosca CEO Eric Frank says. “We look forward to collaborating with Avery Dennison and their partner network in the years ahead and seeing how much CO2 emission reductions can be achieved together.”