Avery Dennison, EcoBlue launch CircuLiner recycling program

Glendale, California-based adhesive manufacturer Avery Dennison Corp. has added polyethylene terephthalate (PET) label liners to its liner recycling program through a collaboration with EcoBlue, a Thailand-based company that specializes in recycling PET label liner to create recycled PET (rPET) materials for use in other polyester applications.

“The Avery Dennison PET liner recycling program is a much-needed solution to the issue of liner waste,” says Johnny Gao, senior director and general manager, label and graphic materials, Avery Dennison ASEAN. “Our goal is to help customers reduce waste in safe, sustainable and ethical manner. In collaboration with EcoBlue, converters and brand owners have an easy way to collect PET liner waste and transform it into various recycled PET products.”

The goal of the CircuLiner program is to "give a second life to PET liner that would otherwise end up in a landfill or incinerator," the company says.

“Labels, a critical aspect of packaging, generate liner waste during the process of application," says Pranay Jain, managing director, EcoBlue. "With the launch of our CircuLiner program, our endeavor has been to bring the PET liner into the circular economy. We are excited to partner with a sustainability-minded company like Avery Dennison to reach converters and brands that are interested in circular use for their packaging materials.”

The Avery Dennison PET liner recycling program will begin in Thailand with an “aim to expand across the South Asia Pacific region,” according to the company. The announcement follows last year’s launch of the Avery Dennison glassine liner recycling program across Australia, New Zealand, Thailand and India, which helps brand owners and converters recycle glassine paper liner waste into tissue paper, the company says.

“This program is a natural extension of our pioneering efforts to deliver label materials that can elevate brands, improve productivity and help products become more sustainable,” says Marcel Cote, strategic marketing director, Avery Dennison, South Asia Pacific and sub-Saharan Africa.