Amorepacific partners with TerraCycle

Amorepacific, a beauty company based in Seoul, South Korea, has signed a memorandum of understanding (MOU) with TerraCycle, Trenton, New Jersey, at the Amorepacific headquarters for systematical recycle of empty bottles and packaging. The MOU agreement includes:

• recycle at least 100 tons of empty plastic bottles each year for three years;
• increase the ratio of using recycled empty bottles for Amorepacific products and furnishings by 10 percent in the first year, 20 percent in the second year and 30 percent in the third year; and
• achieve 100 percent recycling of empty bottles and 50 percent of those used for products and furnishings by 2025. 

“Plastic issue is now a common social problem which companies should also take part in,” says Saehong Ahn, president of Amorepacific Corp. “Amorepacific will prepare for the age of ‘no plastic’ by reusing collected empty bottles and developing environmentally friendly materials. Through positive cooperation with TerraCycle, we will make the earth beautiful with our contribution to responsible consumption and production.”

Starting with innisfree in 2003, Amorepacific Group has collected a total of 1,736 tons of empty cosmetic bottles (as of 2018) and is currently studying various recycle possibilities to minimize the damage to nature induced by these containers, TerraCycle reports in a news release about the MOU. The company has also been continuing its Greencycle campaign, an environmental corporate social responsibility activity of recycling empty cosmetic bottles or upcycling them into creative artworks.

TerraCycle is a global environmental company that is currently providing recycle-related consulting services in 21 countries and taking the lead in environmental preservation of the future by recycling cigarette butts and snack packaging.