
Photo courtesy Amorepacific
Amorepacific, a beauty company based in Seoul, South Korea, and materials provider Eastman, Kingsport, Tennessee, have announced a collaboration designed to reduce plastic waste. The two plan to introduce sustainable packaging solutions using Eastman's molecular recycling technologies.
According to a joint news release, Amorepacific’s Laneige will use packaging made from Eastman’s Cristal Renew copolyester with certified chemically recycled content as early as next month. The recycled content certification is achieved by allocating the recycled plastic to Cristal Renew using a mass balance process certified by ISCC (International Sustainability and Carbon Certification), based in Germany.
"Cristal Renew and Eastman's innovative molecular recycling technologies will play a crucial role in helping us achieve the commitments laid out in our '2030 A More Beautiful Promise' without sacrificing the premier beauty experience customers expect from Amorepacific," says Jung Changwook, senior vice president of Amorepacific development and purchasing division.
Laneige's Water Sleeping Mask featuring Cristal Renew jars will be available at cosmetics retailer Sephora in the U.S. and Canada.
Eastman says its molecular recycling technologies break down hard-to-recycle postuse plastics into building blocks used to create new materials that are comparable with traditional materials in clarity, luster and mechanical properties. The process also will reduce the use of fossil resources and result in 20 percent to 50 percent lower greenhouse gas emissions than traditional manufacturing.
"It's an honor to be selected as a partner in Amorepacific's sustainability journey," says Glenn Goldman, commercial director for Plastics at Eastman. "We look forward to working further with them to bring new innovations to market, beginning with the Laneige launch before the end of the year."
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