Ameripen launches “Power of Packaging” website

The American Institute for Packaging and the Environment (Ameripen), a policy and advocacy organization representing the packaging value chain, recently launched its “Power of Packaging” website.

Designed as an educational platform, the new website aims to help various stakeholders better understand the role packaging plays in markets and communities across the United States. Ameripen says the interactive site highlights the stories, science and people behind the packaging systems that protect products, enhance brand recognition and support a strong domestic workforce, showing real-world examples and insights from across the packaging value chain.

“Packaging is part of every consumer’s day, from safeguarding products to helping people understand what they buy, and supporting the workforce that makes it all possible,” says Lynn Dyer, president of Springfield, Massachusetts-based Ameripen. “We created the ‘Power of Packaging’ website to showcase the people, ideas and innovations behind packaging and to remind audiences of its societal benefits as packaging policy is being considered.”

According to Ameripen, the website initially includes:

• short videos on the history of packaging and the role that packaging plays to protect products;
• flash cards explaining the science behind packaging;
• infographics on the power of packaging to drive consumer behavior and support consumers’ needs;
• an interactive “guess the brand” activity that shows how “memorable and purposeful” design can be, even without brand names;
• community engagement highlights showing the packaging industry giving back to society; and
• a map depicting the jobs supported by the packaging value chain

“We wanted to create a resource that demystifies packaging and helps people see the intention behind it,” Dyer says. “The website gives audiences a straightforward way to explore how packaging fits into daily life and the systems we all rely on.”