The American Chemistry Council has announced through its Plastics Make it Possible initiative it has launched Bin It!, a game that challenges people to recycle plastics.
Bin It! players toss plastic bottles into recycling bins in the face of distracting animals, flashing cameras and tricky breezes. The game converts the player’s successful tosses into the number of recycled t-shirts, sweaters and sleeping bags that can be made from recycled plastics.
The app was launched to coincide with America Recycles Day on Nov. 15.
“While the Bin It! player aims to toss plastic bottles into recycling bins, our aim is to get everybody hooked on plastics recycling,” Steve Russell, vice president, Plastics Division of the ACC, says. “We’re always looking for creative ways to increase recycling awareness and participation, not only on America Recycles Day but every day. We hope people play Bin It! and then remember to “bin it” at home, on the road, at the office, at ball games . . . everywhere.”
The Bin It! recycling game can be downloaded on the iPhone, iPod and iPad through the iTunes App Store.
For more information on plastics recycling and America Recycles Day, visit www.plasticsmakeitpossible.com/recycle.
For more information about the ACC’s initiative, visit www.plasticsmakeitpossible.com.