AE Global, rePurpose Global launch plastic negative and plastic neutral packaging certification badges

AE Global, a Florida-based packaging developer, has released new verified plastic-negative and plastic-neutral certifications for product packaging. The environmental impact verification is conducted in partnership with the New York-based plastic action platform rePurpose Global.

Through the partnership, participating brands can display official on-pack icons signaling plastic recovery impact, either by collecting the same amount of plastic used to make the packaging (plastic-neutral) or twice the amount (plastic-negative). The companies say these badges differentiate products on retail shelves and e-commerce platforms as making a tangible impact on sustainability efforts.

According to the companies, consumer sentiment backs the move: a nationwide study from rePurpose Global claims that 95 percent of consumers indicated a willingness to pay more for products that fund plastic recovery. Among "conscious consumers," those whose buying behavior suggests they prioritize impact in purchasing decisions, willingness to pay rises even further.

The icons are supported by rePurpose Global’s verification system, which includes traceable data, impact reporting and regular third-party audits. Brands already displaying rePurpose Global Plastic Neutral certifications include Thrive Market, Saie Beauty, Beatbox Beverages, Megafood, Murphy’s Naturals and PAX Labs, among many others.

“When brands show they’re taking responsibility for their plastic footprint, it drives real-world impact and consumer trust,” says Mike Forenza, managing partner at AE Global. “Through these on-pack icons with rePurpose Global, we’re making it easy for brands to integrate plastic recovery into their packaging strategy while delivering verified sustainability that stands up to scrutiny.”

The new certifications build on AE Global and rePurpose Global’s partnership, providing companies with a way to fund verified plastic recovery, eliminating friction while helping brands meet sustainability goals and consumer expectations. According to the companies, in 2024 alone, AE Global and rePurpose Global worked together to collect 380,000 pounds of ocean-bound plastic waste.

“Positive environmental impact and operational efficiency aren’t at odds. They can be built directly into a brand’s supply chain,” says Svanika Balasubramanian, CEO and co-founder of rePurpose Global. “Sustainability isn’t just good for the planet, it’s a competitive advantage, and these packaging certifications set a new standard for how packaging and purpose can align.”