A-Line Iron & Metals begins new year with a rebranding

A-Line Iron & Metals, a Waterloo, Iowa-based scrap metal recycler, has rebranded as Push Iron & Metals in a move the company says signifies its growth and the direction its heading.

The rebrand took effect Jan. 2, when Push also announced it had added new locations in Kellogg and Britt, Iowa.

“We’re very excited about the changes coming our way with the rebrand,” Push co-owner and President Jeff Holmes says. “It’ll allow us to have a fresh look while maintain[ing] the great customer service we’ve had for many years.”

The company says its new slogan, “Discover the difference,” embodies its mission to bring about positive environmental change in the scrap metal industry and highlights its focus on innovation, sustainability and customer satisfaction.

Push has been operating in Iowa’s Cedar Valley region for more than 80 years, serving commercial and residential customers in recycling ferrous and nonferrous metal.