Tomra names regional director for the Americas
Ty Rhoad will work from the Tomra Recycling office in Charlotte, North Carolina.
Photo courtesy of Tomra Systems ASA.

Tomra names regional director for the Americas

Sorting technology firm appoints Ty Rhoad as its regional director for the Americas.


Tomra Recycling has announced Ty Rhoad as its new Regional Director Americas, taking over for Carlos Manchado Atienza. Rhoad will lead the sales, service and project management teams in North and South America and will engage in business development activities for the company’s optical sorting systems.

“Ty’s work philosophy and passion for the recycling industry is in perfect alignment with Tomra’s,” says Fabrizio Radice, vice president and global head of sales and marketing for Tomra Recycling. “He has spent the last 10 years of his career in the waste and recycling industry, leading sales teams and working with key waste and recycling companies. We are convinced he will fit in with Tomra professionally and personally to continue expanding our business in the Americas.”

Rhoad has previously worked with Los Angeles-based Rehrig Pacific Co. and is a member of the Future Industry Leaders Alliance of the National Waste & Recycling Association (NWRA), according to Tomra.

“Over the years, I have developed a passion for recycling and the business,” says Rhoad. “What makes this industry so special is the contacts mature beyond the business relationships into friendships. Tomra is at the forefront of the circular economy working toward closing the loop, and I see tremendous growth potential for our industry-leading sorting technologies in the Americas.”

Rhoad will be based in Tomra Recycling’s Charlotte, North Carolina, North American headquarters. Tomra Recycling is a Germany-based business unit of Norway-based Tomra Systems ASA that describes itself as a creator and provider of sensor-based solutions for optimal resource productivity.