Seventh Generation Debuts New Recycled Plastics Packaging

Seventh Generation, a Burlington, Vt., firm, is introducing a new packaging product that includes as much as 96 percent post-consumer recycled content. The new product has been developed by Seventh Generation in collaboration with its packaging partner,

"For many years we've bemoaned the fact that our products were great for the Earth, but our packaging really wasn't," says Peter Swaine, Seventh Generation director of Global Strategic Sourcing. "It took a while to engineer, but we've proven to a skeptical industry that you can make a bottle that meets both high performance and top environmental standards."

"Consolidated Container Company is extremely excited to be working with Seventh Generation to create this industry leading, high-PCR content package for household cleaning products. We welcomed the challenge from Seventh Generation to develop a package that would meet their tough performance and environmental standards. With our design, engineering and materials expertise, we've been able to develop this family of packages that will have a dramatic, positive impact on the packaging industry as well as the environment," says Paul Newell, Consolidated's vice president of Market Development & Innovation.