
Photo courtesy of PepsiCo Latin America.
PepsiCo has announced the launch of “Recycling with Purpose,” which it calls a circular economy model designed to promote recycling in Latin America and the Caribbean region.
“PepsiCo wants to be part of the solution and we will continue to work to build a world where the plastics we use never become waste,” says Monica Bauer, vice president of corporate affairs at PepsiCo Latin America.
Regarding the new program, which involves an alliance with recycling incentives technology provider
PepsiCo describes
Bauer tells the Recycling Today Media Group the program should do more than boost the collection of PET beverage bottles only. “Ecoins works across all recyclable materials that have a market value in that country,” she comments. “In Costa Rica, for example, they are collecting PET, cardboard, aluminum, Tetra Pak, glass, tires
To join the
“Ecoins was created in Costa Rica and launched in 2018 in response to an increasing demand from conscious consumers to be active in solving environmental problems in countries that lack an adequate system of separation, collection
Through the Recycling with Purpose partnership, PepsiCo will support the expansion of the
PepsiCo estimates in 2019
“At
Bauer says she also sees the
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PepsiCo Latin America is a division of the global firm that includes all of its beverage, food and snack businesses in 34 Latin Americana and Caribbean nations. The division generated $7.4 billion dollars in net revenue in 2018, according to PepsiCo.
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