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Novelis expands Evercycle portfolio, signs agreement with Airbus

Novelis has focused on aluminum’s recyclability for both developments.

Atlanta-based aluminum producer Novelis Inc. has expanded its Evercycle portfolio to the cosmetics packaging market and has signed a cooperation research agreement with European multinational aerospace company Airbus.

Evercycle for cosmetics 

Novelis says Evercycle Cosmetics is certified to contain 100-percent-recycled aluminum and can achieve customers’ anodized quality requirements.  

“With increasing consumer desire for more sustainable products, Novelis is proud to offer our customers a new packaging solution that is not only made from 100-percent-recycled aluminum, but one that can also be easily recycled again,” says Jami Chime, account manager, Specialty Products, Novelis North America. “Given the advantages of recycling aluminum, Novelis aims to enable more sustainable solutions alongside our customers. As we take steps to decrease carbon emissions 30 percent by 2026 and become a carbon neutral company by 2050 or sooner, we remain committed to increasing the amount of recycled content in our products.” 

Novelis developed the Evercycle Cosmetics alloy with Anomatic, an aluminum product manufacturer based in New Albany, Ohio. Anomatic first patented its anodizing technology, the Anomatic System, in 1967. Anodizing is an electrochemical process that transforms aluminum’s composition by adding a decorative and durable barrier while maintaining the sustainable benefits of the metal. It is an increasingly preferred choice for cosmetics, consumer electronics, medical device and pharmaceutical packaging, Novelis says. Evercycle enables Anomatic to offer the cosmetics packaging industry new options using its all-aluminum, customizable stock packaging range. Consumers can place these 100-percent-recyclable containers into their curbside recycling bins when empty, contributing to a circular economy.  

“Anomatic believes it is our corporate social responsibility to make decisions and take actions that protect and benefit our planet," says Mark Ormiston, vice president – Innovation, Technology & Sustainability, Anomatic. "We are proud of our longstanding partnership with Novelis, enabling us to develop a groundbreaking product that reduces our carbon footprint and benefits brands and consumers alike who share a passion for more sustainable solutions. Rethinking packaging’s function, design and manufacture from cradle-to-end-use, we are cultivating and fostering innovation that leads to positive change.” 

Evercycle Cosmetics is certified by SCS Global Services to contain 100-percent-recycled aluminum. SCS Global Services is a third-party certification company providing independent verification that sustainability claims related to an organization’s products and operations are honest, valid and transparent. This is the second commercially available Evercycle offering by Novelis following its introduction of a 100-percent-recycled-aluminum food container alloy.  

Novelis produces its Evercycle Cosmetics alloy in Oswego, New York; Kingston, Ontario; and Buckhannon, West Virginia. 

Cooperation research agreement with Airbus  

Novelis says the cooperation research agreement with Leiden, Netherlands-based aerospace company Airbus will allow for tighter collaboration between the two companies and advance the development of aluminum solutions for future aircraft. 

The agreement will accelerate the pace of the companies’ joint research and development programs. Novelis says it is aiding the evolution of aircraft design, material and manufacturing, with a focus on sustainability.  

“At Novelis, we are confident that this agreement will allow us to take full advantage of the circularity potential of aluminum as a material that can be infinitely recycled without loss of performance,” says Philippe Meyer, senior vice president and chief technology officer at Novelis. “Aluminum is the perfect solution to make the new generations of aircraft lighter, to enable the usage of new engine solutions and to make the aircraft manufacturing and supply chain more cost effective and robust.”