Updated: Novelis invests in aluminum recycling capacity
From left: Novelis North America COO Tom Boney, Georgia Department of Economic Development COO Bert Brantley, Novelis North America President Marco Palmieri, Greensboro Plant Manager Beatriz Landa, Vice President of Operations for Novelis North America Kevin Shutt, Greene County Development Authority Chairman Rabun Neal and Greene County Commission Chairman Gary Usry

Updated: Novelis invests in aluminum recycling capacity

The company’s $36 million investment in its Greensboro, Georgia, mill will enable it to recycle more automotive scrap.

October 30, 2019

Atlanta-based aluminum company Novelis Inc. has broken ground on a $36 million investment at its Greensboro, Georgia, facility that is designed to expand and upgrade its recycling capacity. The company is adding equipment for aluminum scrap recycling and a new baghouse for improved dust mitigation. It also is enhancing the facility’s design to ensure safer and more efficient traffic flow. Novelis says it expects the expansion to be completed by the fall of 2021.

The investment will expand Novelis' capabilities to recycle automotive stamping scrap in a closed loop. The facility also will continue to recycle used beverage cans (UBCs) for the beverage packaging industry.

"Currently, we have closed-loop recycling programs in place with Ford and other automotive customers," says Daniel Groce, lead, Communications and Government Affairs, Novelis. "We are always exploring new opportunities to establish closed-loop recycling partnerships. Closing the loop preserves the value of the alloy, reduces costs, minimizes environmental impact and establishes a more secure supply chain."

He says the initial startup cost of establishing a closed-loop recycling program with an automaker can be challenging, adding "but we have proven that these investments are worthwhile."

Groce continues, "There will be a nominal increase in capacity, but the primary focus is enabling our Greensboro facility to recycle automotive scrap and modernizing the plant. The availability of automotive aluminum scrap is increasing as more automakers turn to aluminum to lightweight vehicles."

"As automakers continue to choose aluminum as the sustainable material of choice, we are investing in our recycling capabilities to increase the amount of recycled content in new vehicles and reduce carbon emissions," says Marco Palmieri, senior vice president and president, Novelis North America. "This investment aligns with our purpose of Shaping a Sustainable World Together and demonstrates our commitment to helping our customers meet their sustainability targets."

In addition, the upgrades will enhance the facility's safety systems. For example, the new design will more effectively separate pedestrian walkways from mobile equipment traffic, according to the company.

"Our team of 145 employees in Greensboro has a proud tradition of offering innovative solutions in aluminum recycling," says Beatriz Landa, Novelis Greensboro plant manager. "This investment enables us to continue to modernize our facility and capabilities to serve an even broader customer base for years to come."

Georgia Gov. Brian P. Kemp says. "Any time one of our home-based companies expands, it is good news for business in Georgia. Novelis' 40-year history in Greensboro has created countless opportunities for hardworking Georgians in the region, and I look forward to watching their continued success in the years to come."

Congressman Jody Hice says, “The expansion of the Greensboro plant is indicative of its sustained success, and I look forward to a flourishing partnership in the years to come.”

*Updated Oct. 31 to include information from Daniel Groce.