Nonmetallics

'All Bottles' Campaign Endorsed by NSDA

The National Soft Drink Association (NSDA), Washington, has announced its support for the “All Bottles” campaign for plastics curbside recycling, a program developed by the American Plastics Council (APC).

The motivation for the campaign is to educate consumers that all plastic bottles, not just PET soft drink bottles but also containers for items such as salad dressing, peanut butter and shampoo, are packaged in plastic bottles and can be recycled as well.

About 20% of curbside recycling programs in the U.S. use the “All Bottles” message for plastics recycling. The remainder of programs ask for plastics by resin code, which can often cause confusion. The “All Bottles” campaign is meant to simplify the recycling collection process and to increase collection rates.

The APC says programs that have changed to the campaign have increased collection of PET bottles by more than 10%. NSDA will now talk to municipal recycling coordinators about implementing the “All Bottles” campaign into their recycling programs as well.