Novelis, an aluminum rolling and recycling firm based in Atlanta, has announced that the Marietta, Ga.-based microbrewery Red Hare Brewing Co. will be the first company in the country to use Novelis’ Evercan aluminum sheet for its beverage cans. According to Novelis, Evercan has been independently certified as a high-recycled-content aluminum sheet.
Red Hare’s beer will be packaged exclusively in cans made of Novelis' Evercan aluminum sheet, which is made of a guaranteed minimum 90-percent-recycled content, the company says. The can is expected to be on shelves beginning May 2014 and will be available throughout the Southeast.
"Novelis' Evercan is a perfect fit for Red Hare," says Roger Davis, founder and CEO of Red Hare Brewing Co. "The independent certification of the closed-loop recycling process behind Evercan strengthens our commitment to employing the best in sustainable business practices, making evercan a natural extension of the Red Hare brand."
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