Kraft Heinz designs recyclable fiber-based microwavable cup

Kraft Mac & Cheese, a brand owned by Chicago-based Kraft Heinz Co., has announced that it is developing and testing the brand’s first recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety later in 2021 using the new cup and design.

According to a news release from Kraft Mac & Cheese, the fiber-based microwavable cup currently being trialed is microwave safe and is the same size as other packaging the brand currently offers. The brand also reports that it is eliminating the plastic label on this packaging through new direct print technology. The company says the intent of the design change from plastic to fiber is to reduce plastic use and to be both recyclable and compostable in industrial composting facilities. Kraft says it is working with outside partners to certify and incorporate the appropriate recycling labeling to help consumers know what to do with the packaging.

The company adds that this innovation supports Kraft Heinz Co.’s goal to becoming a more sustainable business. The company has a commitment that aims to make 100 percent of its packaging recyclable, reusable or compostable by 2025.