Keurig Green Mountain Inc., Reading, Massachusetts, faces a proposed class action accusing it of falsely labeling its coffee pods as recyclable despite being too small for handling by material recovery facilities (MRFs) and other recycling facilities, a federal judge in California ruled on Friday, June 28.
According to a news release from Reuters, Keurig had argued that its labels were not misleading because they told consumers to “check locally” about whether its K-Cups products were recyclable, but U.S. District Judge Haywood Gilliam in Oakland, California, has rejected that defense. Reuters reports that consumers had alleged the pods were not recyclable at any MRF or recycling facility in the country, and so the “check locally” disclaimer did not make the recyclable claims truthful, Gilliam stated.
Keurig’s K-Cup pods are made from polypropylene (PP), which is a material accepted by many MRFs. A Law360 report states that the defendant Kathleen Smith found that most MRFs aren’t equipped to work with materials as small as K-Cup pods. “Common sense would not so clearly lead a person to believe that a package labeled ‘recyclable’ is not recyclable anywhere,” Gilliam stated.