Exodus adds global perspective to branding

Superior, Wisconsin-based Exodus Machines has announced a name change to Exodus Global. The firm says the change was made to reflect its expanding manufacturing operations.

Exodus Global is a privately held family business consisting of a group of companies, including demolition shear producer ShearCore; replacement shear blade supplier BladeCore; quick coupler provider OilQuickUSA; and Connect Work Tools, which makes hydraulic breakers, compactors, grapples and pulverizers.

“Exodus Global seemed like a natural fit as we pay homage to our past of building Exodus Material Handlers and look forward to the future of building a world-class organization with ties across the globe,” says Kevin Boreen, CEO of Exodus Global.

“Our companies have done a great job of building a strong presence of our United States-manufactured Fortress line in Australia, Canada and Europe,” adds Boreen. “We are also the sole distribution partners of premier products into the U.S. from the United Kingdom, Sweden and South Korea.”

Exodus Global, referring to “deep ties to Superior, Wisconsin,” says it has invested in state-of-the-art equipment and a world-class manufacturing facility along the shores of Lake Superior where most of its more than 85 employees are located.