Greyparrot launches Deepnest platform
Waste analytics company Greyparrot has launched Deepnest, an artificial intelligence- (AI-) powered platform designed to give brands direct access to their recyclable material data.
London-based Greyparrot says what happens to products when they become scrap is a knowledge gap for most industries because of limitations in waste and recycling infrastructure and a lack of available data. According to Greyparrot, Deepnest fills this gap, “unlocking postuse packaging performance insights to help brands shape their products and business models.”
“Consumer goods brands currently spend millions annually on product innovation, testing centers and consultants to improve their packaging but lack the real-world data to validate these developments,” Greyparrot says.
Deepnest, according to the company, delivers detailed, product-level data to brands, tracking packaging performance by brand, material, product type and region. The platform also shows exactly how packaging moves through a waste and recycling system: What’s sorted, recycled or lost.
Powered by Greyparrot Analyzer AI camera systems in material recovery facilities (MRFs), Deepnest relies on what the company calls the world’s most comprehensive household packaging waste database, with Greyparrot Analyzers processing more than 40 billion objects annually at MRFs across more than 20 countries.
Greyparrot says it detects $1 billion worth of recyclable materials in the streams it monitors and estimates that, if rolled out globally, its systems could uncover up to $100 billion in recyclable value every year by 2040.
Brands can use Deepnest to benchmark packaging recycling performance against competitors and category standards, test and compare packaging formats within sub-brands before scaling across the full portfolio, identify specific design elements that reduce recyclability in priority markets and quantify the impact of research and development efforts, packaging innovations and circularity interventions.
“The term ‘waste’ is itself a misnomer,” Greyparrot co-founder Ambarish Mitra says. “Our data shows that postconsumption materials are worth billions to our global economy. For too long, brands have had to operate with little visibility into their packaging’s end of life. Empowering brands with real-world data on their products’ recyclability gives them a huge competitive advantage, which is exactly what Deepnest is designed to do. As regulations tighten and consumer demands grow, winners will be those who act on real-time insight—and can prove it.”
Harris American launches new website
Harris American Co., headquartered in Cordele, Georgia, with additional operating locations in Baxley, Georgia; Bellevue, Ohio; and Jacksonville, Florida, has launched www.HarrisAmericanCo.com.
The site’s launch is part of the formal integration of three wholly owned Avis Industrial Corp. subsidiaries—American Baler Co., Harris Waste Management Group and International Baler Corp.—into a single business unit, Harris American.
The new company says it harnesses the legacy of a combined 295 years of business operations, offers the largest breadth of recycled materials baling solutions across four manufacturing locations and supports the largest global installed base of balers for recyclable materials.
The new website provides a comprehensive view of the Harris American product lines, which include single-ram, horizontal, two-ram, ferrous and specialty balers; scrap metal and automobile shear/baler/loggers; and high-volume waste and scrap compactors, as well as industries served and materials handled.
Additionally, the site provides interested parties with detailed product specifications and brochures, a “find your authorized dealer” page and the ability to request information, including new equipment quotes.
As site development continues, features such as interactive chat assistance, online parts ordering and customer portals, among others, will be added, the company says.
“I could not be more pleased with the initial response to the formation of Harris American from our customers, suppliers, dealers and employees,” company President DJ VanDeusen says. “Through the whirlwind of business integration activities, I am especially thrilled by the response to our new company branding. The launch of HarrisAmericanCo.com is a critical step in our branding focused on making it easier for organizations to do business with us and to tell our company story.”
Based in Upland, Indiana, Avis Industrial is a privately held industrial holding company. Through its nine wholly owned subsidiaries, Avis says it is focused on long-term growth, value creation and the continuous elevation of manufacturing capabilities across its portfolio.
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