Sustainability alert: Dow recognized for recycled plastic road pilot
Dasani debuts HybridBottle and introduces new aluminum bottles.

Sustainability alert: Dow recognized for recycled plastic road pilot

Plus Dasani debuts bottle made of plants, recycled PET and more sustainability-related news.

August 21, 2019

Dow, Midland, Michigan, has been included on Fortune’s 2019 “Change the World” list, a ranking of 52 companies that have made an important social or environmental impact through their profit-making strategy and operations. Listed as number 26 in the ranking, Dow is recognized for its program to pilot the use of recycled plastics in roads as part of the company’s commitment to reduce plastic scrap and drive sustainability solutions.

“Dow is honored to be recognized by Fortune for advancing new applications and markets for recycled plastics,” says Dow CEO Jim Fitterling. “By developing solutions such as this, we are demonstrating that plastics, from design to disposal, have tremendous value and can continue to benefit people and society in new ways.”

Dow has collaborated with the value chain to build nearly 100 kilometers of asphalt roads containing recycled plastic across Asia, Europe, North America and Latin America. The projects, some of which are enabled by Dow’s asphalt modification technology, have diverted nearly 200 tons of plastic, equivalent to 50 million flexible pouches, from becoming litter or entering a landfill. The roads that are polymer-modified are often more resistant to corrosion from weather or vehicles than neat asphalt, according to a news release.

The company is working on several recycled plastic road projects in Michigan, including construction at Saginaw Valley State University.

Dasani debuts bottle made of plants, recycled PET

Dasani, Atlanta, has announced a pipeline of recyclable, reusable and package-less innovations in support of The Coca-Cola Company’s global “World Without Waste” goal to make its bottles and cans with an average of 50 percent recycled material by 2030. Updates to Dasani’s packaging lineup are designed to reduce the use of plastic and increase the use of recycled and renewable materials in the United States, while ensuring that all bottles continue to be 100 percent recyclable. New innovations include:

  • The debut of HybridBottle, Coca-Cola’s first package in the U.S. to be made with a mix of up to 50 percent plant-based renewable and recycled polyethylene terephthalate (rPET). The innovation adds recycled content to the company’s successful PlantBottle. HybridBottle will be available nationally in 20-ounce bottles in mid-2020.
  • The expansion of package-less Dasani PureFill water dispensers with the addition of up to 100 PureFill units across the country beginning fall 2019.
  • The introduction of new aluminum cans in the Northeastern U.S. and in other regions in 2020 and new aluminum bottles in mid-2020.
  • The addition of How2Recycle labels to all Dasani packages.

“Today’s announcement is the largest sustainability initiative in the history of the Dasani brand,” says Lauren King, brand director at Dasani. “Over the last decade we’ve been on a journey to make Dasani more sustainable through new package design and innovation, and we are now accelerating these efforts in support of our company’s ambitious goals to significantly reduce packaging waste around the world by 2030.”

Hasbro to phase out plastic toy, game packaging

Beginning in 2020, Hasbro, Pawtucket, Rhode Island, will begin phasing out plastic packaging from new toy and game products, including NERF, My Little Pony and Monopoly. The company’s ambition is to eliminate all plastic in packaging for new products by the end of 2022, according to a news release.

“Removing plastic from our packaging is the latest advancement in our more than decade-long journey to create a more sustainable future for our business and our world,” says Hasbro Chairman and CEO Brian Goldner. “We have an experienced team in place to manage the complexity of this undertaking and will look to actively engage employees, customers and partners as we continue to innovate and drive progress as a leader in sustainability.”

Hasbro has a long-standing commitment to environmental sustainability, from eliminating wire ties in 2010 and adding How2Recycle labeling in 2016 to the use of plant-based PET in 2018 and most recently, launching an industry-leading toy recycling program with TerraCycle.

“Reimagining and redesigning packaging across our brand portfolio is a complex undertaking, but we believe it’s important and our teams are up for the challenge,” Hasbro President and Chief Operating Officer John Frascotti says. “We know consumers share our commitment to protecting the environment, and we want families to feel good knowing that our packaging will be plastic-free, and our products can be easily recycled through our toy recycling program with TerraCycle.”

Graham Packaging receives 2019 Sustainability Award

Graham Packaging, Lancaster, Pennsylvania, was recently honored with a 2019 Sustainability Award from the Business Intelligence Group in the Sustainability Leadership (Organization) category. Graham was the only packaging company to receive an award in this category, the company says in a news release.

“The role of sustainability is becoming more prevalent in most organizations, but these nominees have provided everyone with a leadership standard we can all model,” says Maria Jimenez, chief nominations officer at Business Intelligence Group. “We are so proud to reward and recognize all of our winners and finalists, as they provide the leadership and vision needed to protect our environment.”

The award comes on the heels of Graham Packaging’s release of its 2018 Sustainability Report, which outlines past, present and future initiatives. Graham recently signed United Kingdom-based Ellen MacArthur Foundation’s new Plastics Economy Global Commitment. Graham has pledged to make all of its plastic packaging 100 percent reusable, recyclable or compostable by 2025. In addition, the company is launching a Zero Waste program, beginning with a pilot at several plants with a larger roll out to all facilities in 2020.

“Since its founding nearly a half century ago, Graham Packaging has consistently looked for ways to be more sustainable through innovative packaging solutions and industry-leading recycling efforts,” says Mike King, CEO of Graham Packaging. “This award shines a light on our ongoing efforts in supporting a circular economy. We are honored to be recognized along with other companies who are contributing to a more sustainable planet.”