Cyclyx International, which describes itself as a consortium focusing on discarded plastic innovation headquartered in Portsmouth, New Hampshire, says together with its members it is launching the 10 to 90 brand and associated 10 to 90 Challenge to greatly increase landfill diversion of discarded plastics.
Cyclyx says, “The 10 to 90 Challenge is a series of new takeback and engagement programs designed to divert more low-quality waste plastics away from landfill and into the Cyclyx system, where those waste plastics can be recycled with the ultimate goal to increase recycling rates of plastics from 10 percent to 90 percent.”
Cyclyx, in collaboration with its members, says the 10 to 90 brand “will introduce a set of takeback programs, education, rewards and engagement tools, sponsored by the Cyclyx consortium companies, designed to incentivize small changes of behavior at home in order to increase the amount of waste plastics diverted from landfills and into the Cyclyx supply chain.” The diverted plastic can then be recycled to a range of products by consortium members, Cyclyx says.
“We all can do more to responsibly manage waste plastics and boost plastic circularity,” says Joe Vaillancourt, CEO of Cyclyx. “By engaging individuals, companies, communities and other organizations in this mission, we can truly begin to address the plastic waste challenge and increase the plastic recycling rate from 10 percent to 90 percent.”
Cyclyx says, “This new approach has the ability to help greatly expand the range of plastic waste that society recycles, including materials not commonly accepted by traditional recyclers due to poor quality, contamination levels or the chemical complexity of the waste.”
The Challenge will be introduced in collaboration with municipalities, retail establishments, corporations and universities, Cyclyx adds.
Cyclyx was founded by Agilyx Corp. and ExxonMobil Chemical Co. Since its founding, it has attracted additional companies and trade associations to its membership roster.