The Recycling Partnership, Falls Church, Virginia, has announced that the Arlington, Virginia-based Consumer Technology Association (CTA), formerly the Consumer Electronics Association (CEA), has just become its newest member. The CTA joins 19 other industry associations, manufacturers and consumer product groups seeking to improve the nation’s curbside recycling efforts and brings with it an array of market research and educational program expertise. According to The Recycling Partnership, the CTA’s experience dovetails nicely with The Partnership’s operationally minded communications initiatives.
“As a representative of 2,200 companies within the consumer technology industry, we have a vested interest in seeing consumer goods packaging recycled with the same level of intent and purpose that it was designed,” says Walter Alcorn, vice president, environmental affairs and industry sustainability, Consumer Technology Association. “We believe that The Recycling Partnership’s hands-on, practical approach to improving recycling at the community level is in perfect alignment with our goals. And we are excited to bolster this work as it continues to gain momentum and produce tangible results.”
To date, The Recycling Partnership has leveraged the distribution of 165,000 curbside recycling carts, which the organization projects to increase material collected by 221,408 tons over the next decade. The group’s work has directly touched 71 communities, representing more than 1.2 million households and counting.
The Recycling Partnership Executive Director Keefe Harrison says, “CTA’s commitment to our mission is the perfect example of the power that our ever-diversifying member base offers, and we’re happy to help support the recovery of more of their member’s packaging materials. We’re able to tap into a treasure trove of resources, vantage points and expertise from across the supply chain and apply it to communities across the U.S. for more meaningful, lasting impacts.”
According to The Recycling Partnership, the addition of CTA comes at the perfect time, as the partnership delves more deeply into the development, testing and launch of scalable, operationally sound outreach campaigns. Harrison adds, “Our extensive knowledge base in creating recycling behavior change coupled with CTA’s market research prowess creates a compelling combination. Paired with the capabilities of our other members, we’re expecting ever heightening successes in 2016 and beyond.”