Hard Rock Stadium to promote recyclable cups at Super Bowl LIV
Centerplate, Ball Corp. and Bud Light will promote Ball’s infinitely recyclable aluminum cups at Super Bowl LIV on Feb. 2.
Photo courtesy of Matthew Noel

Hard Rock Stadium to promote recyclable cups at Super Bowl LIV

Centerplate, Ball Corp. and Bud Light plan to feature Ball’s recyclable aluminum cups during Super Bowl LIV on Feb. 2.

January 21, 2020

Centerplate, a hospitality partner for North America’s sports entertainment venues that is headquartered in Stamford, Connecticut, along with Broomfield, Colorado-based Ball Corp. and St. Louis-based Bud Light have announced an agreement to feature Ball’s infinitely recyclable aluminum cups at the Hard Rock Stadium in Miami Gardens, Florida, for the Super Bowl LIV on Feb. 2. 

Ball released its “infinitely recyclable” aluminum cups in August 2019. According to a news release from the company, the company designed the cups in response to increasing consumer preference for more sustainable products. The cups serve as an alternative to plastic cups. As a part of a pilot program, Ball has produced a limited supply of these cups through 2020 for use in entertainment venues. 

Centerplate, the catering partner for Hard Rock Stadium, is adopting the cups as part of its Better Tomorrow 2025 goals and to help advance the venue’s mission to phase out about 99.4 percent of single-use plastics in 2020, Centerplate reports in a news release on the partnership for Super Bowl LIV. Also, as the NFL’s official beer and presenting sponsor of the Super Bowl LIV cups, Bud Light also plans to support Anheuser-Busch’s 2025 sustainability goals. 

According to a news release from Centerplate, the aluminum cups will help to eliminate more than 500,000 plastic cups from Hard Rock Stadium’s supply chain. 

“We’re proud to team up with Centerplate and Bud Light to bring fans at Hard Rock Stadium improved, sustainable hospitality with our game-changing and infinitely recyclable aluminum cup,” says John A. Hayes, Ball’s chairman, president and chief executive officer. “We developed the aluminum cup to ensure it meets growing demand for more green products, and we’re excited that our partnership will give this year’s Super Bowl fans the opportunity to do better by the environment.”

“We’re excited to be working with like-minded partners to put sustainable solutions in the hands of football fans on this amazing stage,” says Adam Warrington, vice president of Better World at Anheuser-Busch. “Bud Light has a storied history of celebrating NFL moments, and we hope this will be the first of many occasions they can enjoy it from an infinitely recyclable cup.”

During the Super Bowl, 50,000 of the 20-ounce cups will be available in the clubs, suites and general concourse areas of the stadium. After the game, the cups will continue to be available at Hard Rock Stadium throughout the year for Miami Dolphins games, University of Miami college football games, international soccer matches, concerts and all other events that take place at the global entertainment destination. Hard Rock Stadium became the first professional football arena to feature the aluminum cups at scale when it debuted them during the Miami Dolphins’ final home game of the season in December 2019.