The Carton Council, Denton, Texas, has announced two new appointments to strengthen awareness of cartons as sustainable, recyclable packaging. The appointments include Carla Fantoni and Larine Urbina.
Fantoni has served as vice president of communications since 2009 and will become the Carton Council’s vice president of engagement strategy. In this role, she will oversee public affairs and communications to develop a comprehensive engagement strategy to address policy stakeholders, sustainability influencers and other recycling stakeholders.
Urbina has been named vice president of communications for the Carton Council. She joins from member company Tetra Pak, where she serves as vice president of communications for the U.S. and Canada. Urbina has a background in consumer and business-to-business communications, which she will apply to help increase recognition of carton recycling and its benefits.
“These appointments demonstrate how the Carton Council is progressing as we recognize new opportunities to deepen our engagement with our stakeholders and drive tangible change,” says Ed Klein, president of the Carton Council of North America. “Carla brings a global perspective and best practice approach that will help us excel as a valued leader and ally in recycling. I also look forward to having Larine’s fresh perspective on our communications efforts within the industry as well as among consumers.”