The I Want To Be Recycled campaign, a national initiative between Keep America Beautiful, Stamford, Connecticut, and the Ad Council, with offices in New York City and in Washington, have announced a new partnership with Best Buy, Richfield, Minnesota, designed to remind consumers to recycle shipping and product packaging during the winter holiday season.
The initiative will include customized packaging design that emblazons "I Want To Be A Pizza Box. Recycle Me." on all orders shipped from BestBuy.com and drives consumers to learn how to properly recycle at www.IWantToBeRecycled.org. The boxes that incorporate this messaging will be used to ship Best Buy products nationwide starting in November 2016. Best Buy also will promote this partnership with Keep America Beautiful across social channels upon launch.
The I Want To Be Recycled campaign is designed to educate and engage people to understand the how, what, where and why of recycling, demonstrating in an array of ways and through varied platforms that individuals can “Give Your Garbage Another Life.” Since the July 2013 launch, the campaign has received more than $129 million in donated media support, attracted almost 4 million visitors to www.IWantToBeRecycled.org, and been seen or heard by nearly 40 percent of the U.S. population, the partners say.
“We share a common objective to improve recycling and reduce our carbon footprint in the United States,” says Greg Revelle, chief marketing officer, Best Buy. “By partnering on this campaign, Best Buy is joining Keep America Beautiful in supporting a greener, more sustainable future for future generations and demonstrating how retailers, manufacturers, government, NGOs (nongovernmental organizations) and the media can work together for the greater good.”
“We are very excited to welcome Best Buy to the I Want To Be Recycled family of partners,” says Jennifer M. Jehn, president and CEO, Keep America Beautiful. “As we encourage people to reduce, reuse, recycle in all parts of their lives, this new partnership with one of the nation's top retailers will inspire and educate people during the busy holiday shopping season to remember to recycle their shipping boxes and product packaging.”