APR Recycling Demand Champions Campaign triples its PCR demand
APR Recycling Demand Champions have generated 26 million pounds of new demand for PCR.
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APR Recycling Demand Champions Campaign triples its PCR demand

Nearly 26 million pounds of new PCR demand have been generated through the program.

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October 4, 2019

The APR Recycling Demand Champions Campaign, created by the Washington-based Association of Plastic Recyclers (APR) in 2017 to stimulate new markets for recycled plastics, has generated almost 26 million pounds of new demand for postconsumer resin (PCR), more than tripling the amount generated in the first year, the association says. The APR announced the results at its annual meeting Oct. 1-3 in Scottsdale, Arizona. The association also announced new participants that have committed to increasing their use of PCR in the coming year.  

“We are thrilled with the exponential growth with this campaign, especially during this time when the need for expanded demand for recycled plastics has reached a critical point,“ says Liz Bedard, director of the APR Olefins/Rigid Plastic Recycling Program. “The APR Recycling Demand Champions Campaign is all about ongoing and continued growth in demand, which is key to the success of plastics recycling. APR applauds the efforts of the Demand Champion Companies and encourages others to commit.”

The group of companies who increased their use of PCR in the past year include Annie’s, Avangard Innovative, Berry Global, Champion Polymer Recycling, Clean Tech, Dart Container Corp., Denton Plastics, Dow Chemical Co., ECO Products,  Envision Plastics, Fabri-Kal, Keurig Dr. Pepper, Nestle Waters, PAC Worldwide, PakTech, Procter & Gamble, QRS, Target, Unilever and UPM Raflatac.  Collectively, these companies increased their PCR purchasing by 25.9 million pounds, the APR says.

The association says the APR Recycling Demand Champions Campaign plays a prominent role in expanding the market for recycled plastics, driving investment, increasing supply and producing more high-quality PCR.

Champion companies commit to purchasing more PCR in three possible ways:

  • by purchasing work in process (WIP) durable goods for use in manufacturing facilities;
  • by developing a new application for PCR; and
  • by increasing PCR usage in a current application.

Annie’s, Avangard Innovative, Berry Global, Champion Polymer Recycling, CleanTech/PlastiPak, Dart Container Corp., Dow Chemical, Envision Plastics, Fabri-Kal, Keurig Dr. Pepper, Nestle Waters, PAC Worldwide, PakTech, Plastipak, Procter & Gamble, Target, QRS, Unilever and UPM Raflatac have committed to the campaign for another year. New Demand Champions include  EFS Plastics Inc., Innovative Plastech, Novolex, PepsiCo, The Toro Co. and Waste Management.

“Creating new market demand is a key focus for APR,” says Steve Alexander, president and CEO of APR. “When we first introduced the campaign, we were pleasantly surprised at the variety of potential uses for PCR that were identified by companies. Our goal was to simply expand how companies viewed potential applications for PCR use in products and create new markets for material. As we continue to work with companies to meet their sustainability goals, we see tremendous potential for growth in demand markets for recycled plastics.”