Robotic picker
Photo courtesy Amp Robotics

Amp Robotics expands operations to Europe

The company is partnering with REP-TEC Advanced Technologies to meet the demand for artificial intelligence and automation solutions.


Denver-based Amp Robotics Corp., an artificial intelligence (AI) and robotics manufacturer, has announced it is expanding its presence in Europe as demand grows for the company’s AI and automation solutions. Amp has appointed REP-TEC Advanced Technologies, which is based in Dungannon, Ireland, and specializes in the supply, installation and support of recycling equipment, as an official reseller and integrator for customers in the United Kingdom and Ireland. 

According to a news release from Amp, it has hired Gary Ashburner as its European general manager to build out the company’s infrastructure across the region. Based in the U.K., Ashburner leads customer and partner acquisition, presales and postsales consulting, system design, supply, installation, training and service.

“We’re seeing greater interest in and adoption of our technology in the U.S., with customers reordering our AI-guided robotic sorting systems to install in other facilities that they own,” Ashburner says. “This is generating a robust pipeline in the U.S. that’s being mirrored internationally, following the installation of our first robotic sorting system in Europe late last year. We share a commitment to improving global resource efficiency and productivity with REP-TEC and look forward to working with an established leader that also embraces new technology and innovation as we extend our efforts to modernize and expand recycling infrastructure in Europe and globally.”

Amp says its European expansion reflects strong yearly growth and investment in operational scale made possible by its latest funding round of $55 million at the beginning of the year. Its AI platform, Amp Neuron, encompasses the largest known real-world dataset of recyclable materials for machine learning, with the ability to classify more than 100 different categories and characteristics of recyclables across single-stream recycling, e-scrap and construction and demolition debris and reaching an object recognition run rate of more than 10 billion items annually, according to the company. 

“We’re delighted to partner with Amp Robotics and support the company’s growth across the U.K. and Ireland,” says Colm Grimes, CEO of REP-TEC. “We recognize the desire to add AI and robotics to Europe’s recycling infrastructure and believe Amp has developed a system that will change the economics of this industry. We’ll be installing our first three Amp Cortex high-speed sorting systems later this summer. This will provide a great U.K. reference site with the ability to run material trials for interested parties.”

To further its market penetration, Amp says it plans to establish additional reseller partnerships in Belgium, The Netherlands, Luxembourg, Germany and France.