Wine and Cheese
Photo courtesy Smurfit Kappa

Smurfit Kappa receives packaging certification from Amazon

The company’s Bag-in-Box is the first generic packaging product to receive the “Frustration-Free Packaging” certification.

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Smurfit Kappa of Dublin has announced that it received Amazon’s “Frustration-Free Packaging” (FFP) certification. The company was recognized for its 3-liter Bag-in-Box packaging, made for transporting liquids like juice and wine.

Businesses selling on Amazon Marketplace can now use this ready-to-go, precertified Bag-in-Box design.

“We are delighted to partner with Amazon to deliver the first-ever precertified FFP design,” says Arco Berkenbosch, the company’s vice president of innovation and development. “It is a testament to the experience Smurfit Kappa has gathered conducting ISTA International Safe Transit Association) certified packaging analysis and Amazon FFP certification over the past 14 years. This new collaboration allows businesses to sell through Amazon Marketplace at a much faster speed.”

The box is strong enough to protect the product during transit and its design improves efficiency and handling. Bag-in-Box uses on average 75 percent less plastic than rigid plastic packaging and has easy to separate materials, guaranteeing high recycling rates, Smurfit Kappa says.

Smurfit Kappa specializes in paper packaging with a focus on sustainability. Bag-in-Box is a part of Smurfit Kappa’s Better Planet Packaging portfolio of products that seeks to make a positive impact on supply chains while improving packaging’s environmental footprint.