New York-based Alcoa has announced that it will name its future value-add company Arconic, with its tagline being “Innovation, Engineered.” Alcoa says its separation into two, independent, publicly traded companies in the second half of 2016 remains on track.
The “Arconic” brand represents the future value-add company’s “iconic heritage and continued commitment to industry-shaping innovation,” Alcoa says, noting:
- the “a” echoes Arconic’s proud Alcoa heritage;
- “arc” represents the arc of progress and the continued pursuit of advancement for customers, employees, shareholders and communities; and
- “conic” speaks to the company’s history of creating iconic products and its constant focus on the next breakthrough innovation.
The tagline, “Innovation, Engineered,” is intended to communicate the company’s mission of inventing, developing and delivering products and solutions for high-performance customers and industries through precision engineering and advanced manufacturing.
“The ‘Arconic’ brand fuses our extraordinary heritage with our highly promising future,” says Alcoa Chairman and Chief Executive Officer Klaus Kleinfeld. “It echoes our 127-year history of invention—and reinvention. Our logo depicts the realm of possibility brought to life. It reflects our vision of limitless innovation solving complex engineering challenges to transform the way we fly, drive, build, package and power. And it represents the ingenuity of our people, who are dedicated to inventing, developing and delivering high-quality, innovative products and solutions that contribute to our customers’ success and create shareholder value.”
The company also unveiled a fresh iteration of the Alcoa logo for the upstream company, which retains the Alcoa name.
“The new Alcoa mark represents a transformed and agile upstream company: resilient against market downswings and poised to capitalize on upswings,” Kleinfeld says. “And so, with today’s announcements, we move closer to launching two leading-edge companies, each ready to define and seize the future.”
Arconic and Alcoa will be domiciled in the United States and listed on the New York Stock Exchange: Arconic as ARNC, and Alcoa as AA. The upstream company will comprise the five business units that today make up Global Primary Products: Bauxite, Alumina, Aluminum, Cast Products and Energy. Arconic will include the three business segments that today comprise Alcoa’s value-add portfolio: Global Rolled Products, Engineered Products and Solutions and Transportation and Construction Solutions.