avery dennison ad cleanflake labels

Avery Dennison introduces AD CleanFlake technology for HDPE bottles

The label manufacturer says its technology enables rigid plastic recycling across its film portfolio.

August 16, 2022

Avery Dennison Label and Packaging Materials, headquartered in Mentor, Ohio, says it has removed a key obstacle to plastic recycling with the introduction of next-generation AD CleanFlake technology, extending the benefits of its CleanFlake technology to high-density polyethylene (HDPE) bottles. With the AD CleanFlake Portfolio, Avery Dennison says it is enabling rigid plastic recycling across its film portfolio, providing brands and converters solutions that support recycling processes without compromising performance to meet sustainability goals.

AD CleanFlake technology is recognized by the Association of Plastic Recyclers, European PET Bottle Platform and Recyclass for enabling recycling by working with the rigid plastic recycling processes to either remove cleanly in the case of polyethylene terephthalate, or PET, or to stay with the package in the case of high-density polyethylene, or HDPE. The AD CleanFlake Portfolio creates the potential to divert more than 200 billion rigid plastic bottles and containers from landfills.

“This is an important step forward in using innovation to advance the circular packaging economy without compromising performance,” says Pascale Wautelet, vice president of Global R&D, Avery Dennison Label and Graphic Materials. “Brands are actively seeking solutions to help them advance their sustainability initiatives, and our AD CleanFlake Portfolio significantly expands the applications for this groundbreaking technology.”

The AD CleanFlake technology also delivers adhesion, clarity and conversion performance, according to the company. For converters, the adhesive features water whitening and bleeding resistance. Brands benefit from print quality that supports bold designs and contributes to shelf appeal.

AD CleanFlake will be available in Europe in September and North America by the end of the year.