ForestExpress announced that Keith Russell, its interim head, has been named CEO. The company is a business to business forest products web site initially comprised of Georgia-Pacific Corp., International Paper, and Weyerhaeuser Co. The new company will be headquartered in Atlanta. The company states that it will be an open, neutral marketplace that will reduce transaction costs, lower total supply chain costs and eliminate market inefficiencies.
The company expects to debut its site by the end of this year. The initial focus of the site will be building materials, printing and writing papers, recovered fiber and timber.
More information on the site may be obtained by going to the company's site at www.forestexpress.com.
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